Latest Blog Posts
-
Sales reps go quiet on LinkedIn for a specific reason
Sales reps avoid LinkedIn because posting feels publicly risky in ways cold calling never does—and the pipeline cost of their silence is invisible.
-
Best reps stay silent for good reasons. Here's what helps
Your best people stay silent on LinkedIn because they've calculated the professional risk—here's how to change that equation without constant management.
-
Transparent social selling drives adoption when it stops feeling like selling
Transparent social selling drives rep adoption because posting expertise instead of pitches feels authentic, not performative—and authenticity is what...
-
The Fourteen Deaths of a Perfectly Good Post
A story about a LinkedIn post that gets better the more people try to ruin it. Watch what happens when legal, management, and good intentions collide.
-
Format posts for maximum scan-ability on LinkedIn
Master LinkedIn formatting by respecting your reader's attention: strong openers, one idea per line, white space, and clear landing points.
-
Our people are our greatest asset. Now prove it online
Transform your LinkedIn presence into a competitive advantage by activating your professional visibility beyond your organisation's brand channels.
-
Culture brand now: stop hiding what makes you different
Stop performing your company culture on LinkedIn and share what actually makes it different instead.
-
That's good thing about AI's limits for your brand
AI can write your LinkedIn posts, but it can't write the specific experiences that actually stop the scroll and build your brand.
-
What makes people want to share their work online
Discover why forced corporate posts fall flat and how to find genuine reasons to share your work on LinkedIn.
-
Science of social proof: why authenticity beats performance
Why your instinct to avoid self-promotion on LinkedIn is actually correct—and how to build credibility by giving value instead.
-
5 Post Formats That Start Sales Conversations...
Explore 5 post formats that start sales conversations... with insights and practical guidance.
-
How to Post Like a Human and Still Build Pipeline
Forget robotic pitches. Dive into the art of social selling that feels like chatting with an old friend — and watch your sales pipeline thrive.
-
Why 'Add Value' Advice Sales Is Like One-Legged Stool
Ditch the vague 'add value' mantra. Let’s dive into why it often misses the mark and explore sharper, more effective sales tactics.
-
LinkedIn Posts That Make People Respond
Ever wondered why your LinkedIn posts echo like a shout into the void? Let’s make your feed the party everyone wants to join, not just scroll past.
-
LinkedIn Engagement Tanked? Let’s Play Detective!
Noticed your LinkedIn likes limping? Uncover why your stats are snoozing and how to wake them up without resorting to digital caffeine. Learn more.
-
Why Employee Advocacy Might Just Trump Brand Marketing
Peek behind the curtain of employee advocacy—less hype, more impact than your average brand marketing spiel. See how it redefines business buzz.
-
Is Your Personal Brand Paying Off or Just Showing Off?
Unpack the real ROI of personal branding in the corporate circus. No fluff, just the hard truths with a hint of sass. Learn more.
-
Master the Art of Social Schmoozing
Explore how to charm your way through social selling—spark conversations, not sales pitches. Dive into non-pushy techniques that actually resonate.
-
Boost Your Organic Visibility
Brace yourself for 2024's social media rollercoaster with wit and strategy. Discover how to play the algorithm game without losing your sanity.
-
Crafting a Witty Advocacy Culture at Work
Dive into the art of fostering an internal advocacy culture that’s less pep-talk, more action. Discover cheeky yet effective strategies inside.